Long Tail Keywords – Money Makers!
Welcome to this weeks video blog, a few weeks back we reviewed the different types of keywords within a SEO campaign. Today we’re going to focus on ‘long tail’ to try and find the best ways to identify what will work for your business and your SEO campaign.
To re-clarify a long tail keyword is made up of anything from 3 plus words and in theory is further down the funnel of the users buying cycle usually meaning a higher conversion rate.
<screen shot of funnel>
A commercial long tail keyword could be a product specific keyword on a e-commerce website or an informational keyword via a blog or webpage on a regular website.
So how do you identify a good long tail keyword and what tools should you use?
there are some good tools on the market like http://www.hittail.com/tour.asp hittail, but we think you can get just as much value using free tools like the google adword keyword tool.
<screen shot>
Simply add a keyword relating to your business and make sure you click the ‘only show ideas closely related to my search terms’, then click to organise the keyword by local search volume (UK).
What you are looking for are keywords with a smaller search volume, less competition and keyword that are more specific to a product or service, as you can see from our example a good long tail keyword could be ‘panasonic 42 led tv review’.
<screen shot>
The way to convert these keywords into sales is to target lots of them to drive higher search volumes, with ecommerce this often happens naturally as long as the site is built with SEO in mind.
Its worth looking for additional opportunities by checking for search volume using the adword keyword tool. You may find a keyword that describes your product or service, but has a much higher search volume, meaning some small onsite tweaks can make a big difference.
Thanks for watching this week, any questions or comments please leave them on the supporting blog post.
August 3rd, 2012
I think you forgot to add the screenshots.
Good post though, long tail keywords FTW.
August 9th, 2012
With competitive keywords, then we should choose long keywords, keyword sub is a correct choice