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SEO & PPC – The Perfect Mix: Nick and James take a look at using PPC and SEO in conjection with each other to he... http://t.co/sWE16LKV

Keyword / Area Conversion Rates – Custom Analytic Reports Video

After working hard getting page 1 position 1 listings for your clients or your own website, what is the next logical step? Today’s video will show you how to drill down the information provided by Google Analytics to illustrate the conversion rate and therefore ROI for 2 different dimension. The first dimension is keywords, allowing you to clearly see which keywords generates the most goal completions and the conversion rate of each keyword. The second dimension will allow you to see the trends of how particular regions or countries use keywords and your website to completing your goals. Both the keyword and area dimensions are designed to allow you to adapt and improve your strategy for optimizing your website. The idea behind custom reporting is that each client will have different objectives, the custom reports will show you any information you require and that cannot be found in the default analytic’ settings. You can also add any custom reports you create to the dashboard or apply them across multiple website profiles allowing you to feedback valuable information to your clients. Thanks for watching.

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