How will SEO Change in 2011?
Welcome back to our SEO Video Blog, this week, we thought we’d take a look at the coming year and what it holds in store for SEO.
Of course, for the most part, things will remain the same – quality content and a good backlink profile will remain king. But Search as a whole will continue to evolve, and Google in particular.
How Things will Change
- Better Google Algorithm. Matt Cutts recently spoke up on how this year Google is proactively trying to remove the industry of Content Farm websites. Google will continue to find new ways of rooting out manipulated and paid links – which might make the ears of a few SEO’s bleed, but is exactly how Search should be.
- Stricter Guidelines on Google Products. We’ve noticed in particular Google Places upping the benchmark for getting listed, especially now that Places Listings place a vital part of Search
- More New Google Products. Google Offers will be launching later this year, as a competitor to ‘Deal of the Day’ websites like Groupon. We expect this to cause a lot of buzz, and make it part of our clients strategies.
How to Remain Proactive
- Expanding your Strategy. Video SEO, Guest Blogging and give people a reason to actually link to you or your clients website through podcasts, videos, guides and blogs.
- Social Media Influence. Google are making baby steps to try and understand how Twitter Accounts and Facebook Pages could have a positive influence on rankings. Instead of just getting on the bandwagon, take Social Media seriously. Get a community manager to update your profiles with Company News, your thoughts on your industry and even update with Special Offers.
That’s all for now!
January 30th, 2011
Great informative post. Will do lot of help to the SEO professionals in building their strategies for the current year. Social media will do play a vital role in successful marketing of your product and business.
January 31st, 2011
Great video guys! Waiting for the updates!