Google + Tweets or Likes – Which is best for SEO?
Welcome to this weeks SEO video, today were going to review a infographic posted by pamorama last week. The infographic tests 6 websites in a control environment to research which social signals effect search engine positions the most.
The social media activity which they tested was surrounded by popular social media platforms such as: Google + ones, Facebook Likes, Tweets & Retweets, Google + business page followers and Twitter Followers.
The idea was to measure the average change in search engine positions for a range of key phrases after a period of one month, the results were pretty clear and most SEO’s would say obvious.
The clear winner was having 100 google plus followers on a business page, this increased the average positions 14.63. Second was Google plus ones, 300 plus one votes averaged a search engine position change of 9.44, third was facebook shares and like came third with 6.9, tweets and retweets improved by 2.88 and twitter followers reduced 1.22.
So what does this mean for your search engine campaign? Well, with Google plus being a clear winner for improving search engine positions, it is clear that having a Google + profile, authorship and business page is a no brainer.
It also suggest that having a plugin like addthis that encourages facebook likes and tweets would be good for improving search engine positions.
Google’s plan to remove the middle men, i.e. twitter and facebook has been backed by allowing their platform to effect search engine positions more than the other platforms, whether this is right or wrong for SEO’s it is important consider how this findings can be incorporated into your campaign.
We have linked the infographic from the supporting blog posts for more information, any questions or comments please leave below.