Google + Local Integrate Google Places – SEO Video
Hi and welcome to this week’s video blog. Last week we spoke about how having Google Plus pages for your business can help improve organic positions. Following the Google Plus route, one of Google’s latest moves is updating and migrating Google Places with Google+ Local.
The old Google Places pages boasted a generic page with details of the company, a map and space for customers to leave reviews. The new Google+ Local pages differ greatly with the main aim being more social interaction between businesses and their customers. This is the next step forward for Google in its plans on becoming the next social media giant.
The move which has been rolled out over the past week worldwide has a few unique aspects, one being the trusty, familiar star rating being placed by a Zagat review score ranging from 0-30. What this means is that instead of leaving a review, customers can also rank different aspects of the business, for example when leaving a review for a restaurant, customers would have the option of scoring the food, décor and the cost as well as leaving an overall score.
An advantage of the new Google+ Local pages which have automatically been transferred from usual Google Plus pages includes integration with Google+ Circles thus introducing more social interaction, which for business owners would mean communication with their customers through sharing posts, photos and videos. For smaller businesses, it means that social interaction with customers is now more important than ever.
One major plus point that Google+ Local pages has for business owners is not having to worry about anonymous reviews being made on their Local page. All reviews would be linked to the reviewers Google+ page therefore eradicating fake reviews too.
But the big question is, what about SEO? Well, as Google+ Local pages are indexed by Google (unlike Google Places), it makes SEO a lot easier for business who are looking to increase traffic, rankings, getting more customers and ultimately achieving an ROI.
With the roll out of the new Google+ Local pages, it is being made clear that Google+ is here to stay and is determined to rival Facebook and Twitter. This makes it especially important to take note and make yourself a Google+ account whether it be personal or for your business!