Angry Panda SEO
Hello and welcome to this week’s SEO video blog, with me Nick Rinylo and Joel Tarplin from the SEO department.
You might have noticed that we’re not looking quite as sharp as usual but don’t worry, Nick hasn’t been mugged by a topman salesman, it’s all for Children in Need.
So today we thought we’d take a look at the major changes and algorithm updates that Google has introduced in 2011 so far.
Google is updating the way its algorithm works all the time, but every so often they release major updates which can affect as much as 30 or even 40% of searches.
If you have anything to do with SEO, you’ll probably already know the first one on our list. Google’s Panda update came out in February earlier this year and had quite a few webmasters scratching their heads.
Yeah, I remember the affect it had on my SEO campaigns….
This rather aggressive algorithm update affected up to 12% of searches and was designed to penalise sites with thin content or a high number of ads compared to the amount of content.
This update also hit content farms hard, working to ensure that only high quality sites with useful content ranked well. This stage of the update was without a doubt the most significant, and forced webmasters to improve the content and value of their sites from a visitor’s perspective.
Moving on then, in April of this year Google administered more pain to suffering site owners when they released Panda 2.0. This update factored a number of new ranking signals into the mix, including information about sites which had been blocked by users in the search listings. Thoughts on this one Joel?
Panda 2.1 came along in May 2011, but thankfully it didn’t seem quite as angry as its predecessors. Update 2.2, which was released in June, was also useful. This version fixed an issue whereby sites which had scraped content from other sites were actually outranking the original authors of the content in the search results.
In fact, updates 2.3 and 2.4 were relatively harmless too as they basically involved Google rolling out existing changes to more countries across the globe. It wasn’t until Panda 2.5 that webmasters saw larger scale losses like the bleak days experienced back in February.
Yeah, Google were pretty tight lipped about what this update contained, but some big sites were hit quite hard by this one, it really wasn’t pretty.
The final update in our list is Google’s freshness update, which was released earlier this month. Google stated that this release was designed to make search results more time sensitive and relevant to search queries at the time of the search.
Significantly, this update is said to impact as much as 35% of the search results which is over twice as many as the Panda update, so it will be interesting to see what impact it has.
So that’s the end of our list, we hope you’ve found it helpful. If you have anything else to add which isn’t related to Joel’s poor taste in clothes, please feel free to do so in the comments below.
Thanks for watching!
We wanted to say a recognition to Panda Cheese, who’s advertisement clips we used in our blog.