Upcoming Trends in SEO for 2013
2012 has been a turbulent year in the SEO industry with the word “penguin” making consultants want to hide away forever and although Penguin took its toll on SEO as an overall it has helped the industry by denying the black hat techniques of working as well.
Will 2013 bring big changes to the industry once again? After some research it seems people are concerned about the next big Google update; the aftermath of Penguin is still affecting some campaigns and regardless of what Google do next do it’ll no doubt rock the industry.
The way SEO is conducted is ever changing as we keep on track with Google algorithms; today we will talk about what is going to be big in the SEO world in the coming year.
- Press releases are gaining more popularity by the day in the SEO world as they are a credible way of not only getting traffic to a website but also gaining very valuable links.
- Video Optimization is a fantastic way of driving traffic to your website; did you know that Youtube is the second biggest search engine behind Google? And with the ability to share videos through social networks any links on the video page will gain authority and move up the rankings accordingly.
- Pinterest will also be big in the SEO world in 2013. It has become very popular within users and business as a means of marketing and Google are lapping it up.
- Google+ is becoming more and more relevant in SEO and the more people that share articles with your links in across Google+ by clicking +1, the more Google will start to notice your website.
- Article Writing has already gained speed this year but will become even more relevant in 2013. Contextual links are fantastic for an SEO campaign and when put into excellent quality content and submitted to relevant industry blogs, it will help your campaign and your rankings in a very good way.
When Google release another Penguin like update is yet to be known what it will do and whatever Google decide to call it I’m sure it will affect SEO in one way or another, but it’s a learning curve and in the ever changing world of SEO Google likes to keep us on our toes.