The New Google Shopping Goes Global
Today Google announced that they are rolling out a commercial model for Google Shopping, already in place in the US, worldwide. But what does this mean for the Google Shopping experience?
Google is rolling out the update gradually in order to give merchants time to adjust, but the first big step toward the new format is set to come into action on 13th February 2013. The new format will bring sponsored product listings into the space currently taken by adwords listings, making the process of product searching simpler for the user by bringing products to the forefront.
More change will come in the form of allowing users to refine their product searches by different attributes, such as brand and price. They’ll also be featuring larger product images in order to people a better idea of how a product actually looks. The net effect of this is to make Google shopping a much more viable platform for searching directly for products and shopping: bringing yet another aspect of the online experience even more firmly into Google’s sphere of influence.
This update to Google shopping just goes to highlight Google’s almost obsession with search quality and relevance, as they expand further into yet another corner of the web, working to provide users with the best quality of product search possible.