SEO News: Start Taking Bing More Seriously
Google‘s dominance remains solid but with Bing and Yahoo’s search engine union looking to be completed in the next few weeks there could actually be another option when making a search.
Over at Web Pro News they have the latest data from Chikita showing Bing is now the number two search engine, taking the place of Yahoo.
But with Yahoo’s searches to be powered by Bing I doubt if Yahoo has put as much emphasis on advertising their organic search engine over the last year or so.
Google’s contract with Mozilla is expiring next year meaning that we could see a little bit of a bidding war to become the default search engine of Firefox. Currently, searches using Google on Firefox outnumber Bing and Yahoo’s total searches.
Bing has a powerful ally in Facebook, though at the moment it isn’t necessarily helping it increase in the search engine market however it is exposing 500 million people a day to Bing as a brand and another option.
Bing will definitely have their eyes on the mobile market with Windows Phone 7 arrival in the near future. Smart phones have taken off big-time over the last year. Now there is a choice rather than just the iPhone, and this competition will increase bringing down prices making Smart phones more affordable and ubiquitous. Expect a focus on mobile search engines next year (I guarantee it, hold me to this, this will definitely happen, definitely, maybe).
Next year could see a huge shift in the SEO landscape and with Facebook looking to put down Google’s attempt at social marketing before it starts there probably won’t be a better time to de-throne Google.
