Social Analytics in SEOmoz – Now We’re Talking
This week my love for SEOmoz has just grown even more, as the new Social Analytics has just launched. Available in SEOmoz Pro accounts only, Social Analytics provides data on key social metrics such as followers, retweets and likes.
Although SEOmoz did introduce some social indicators into the Pro version of Open Site Explorer earlier this year, they aren’t nearly as useful as the new stats provided in Social Analytics. Not only can users get information on how many mentions a Twitter profile has had, or how many comments have been made on a Facebook post, the simple-looking, yet handy graphs in Social Analytics show interesting trends over time, so you can monitor your performance effectively.
I think the reason I like the new feature so much is because of its clean, simple interface that nicely collects your social stats in one place. Oh, but that’s not yet true… the one downfall (which isn’t bad going!) is that currently only Facebook and Twitter accounts can be added and monitored. However SEOmoz have thankfully mentioned that they are now working towards getting other top networks in there, such as Google+ and LinkedIn. Hurrah!
My favourite feature of Social Analytics is the monitoring of competitors’ social activity. By adding your chosen competitors, you can benchmark your progress against theirs, and keep an eye out for any spikes in their performance which might alert you of some good tactics that are being used, whether it be a Facebook competition or a popular blog post being Tweeted around. What is also interesting is that the social analytics include Klout scores. I know Klout has been getting more attention recently and now that my trustworthy source SEOmoz has decided to use Klout, I’m certainly feeling more trust towards the social benchmarking tool.
Up until now, the Pro account has been used by mostly SEO marketers, but with this new social feature, I can see more social media marketers becoming interested and joining the SEOmoz fan club (we love you Rand!) It’s definitely a sign of the times as social starts to play a bigger part in search, and the SEOmoz Pro account is a nice place for SEOs to gain insights, build integrated strategies, and start talking!
Are you a Pro Member of SEOmoz and as excited about the new data as we are? Or have you never been a member but now find yourself reaching for your wallet?