How Can Having Confidence In SEO Strategies Ensure Online Success?
Why having the confidence in your own knowledge can pay off in Search Engine rankings.
We as consumers have preferences that make us purchase products, choose where we eat or go on holiday. Sometimes this is swayed by price, but ultimately it’s about the quality and confidence that we have in a business.
SEO allows a website to be at the top of where people are most likely to go when searching for quality and low prices; Google, Yahoo and MSN. But what makes a consumer choose one company over the other?
I recently read an interesting blog post on Copyblogger by Brian Clark titled ‘The Power of Confident Writing’, which made me think SEO strategies that are used to get to the top of the search engines as well as just the writing side of a campaign.
Search Engine Optimisation gets a company to the top of a search, agreed? But how does a website then turn those visits into sales. It’s about having confidence in SEO as whole; not just to provide a good listing. Being online is no good if people only know about you from making a search, what you need is confidence in Social Media, Content Writing and playing with new online adventures such as video and podcasts.
Trusting your instincts and researching strategies is key to ensuring a business gets noticed. Not only will this strengthen online presence and your knowledge of the internet but it opens up potential business ventures as well as providing more link building and content marketing opportunities.
There is an obvious difference between being confident and just jumping into something feet first. Although the internet is a wonderful thing, it can also cause many problems if techniques are not understood or thought out strategically, hindering online presence and potentially affecting current Search Engine listings.
It’s important to think positively within SEO and online marketing as a whole, not just the aspects that you understand. It can be difficult to grasp certain aspects, and with bench marks constantly moving and competition always rising it’s difficult to set up. But in the long term, it is well worth being confident and rising above the rest, than simply remaining a wall flower.
March 19th, 2010
I understand what you are trying to say and I have tried this with my clients but some clients demand quick results, how can we/I assure them that it takes time for SEO to perform.
What I tend to do is ask them to run PPC campaign till their SEO is beginning to show some good results? Do you think this is a good strategy?
March 19th, 2010
Hi Saurav,
This can be a good strategy when implemented correctly. Often we have clients that have existing PPC campaigns, so we leave it running until we get the organic SEO to perform, this way they do not see a dip in enquiries.
Nick
March 31st, 2010
Good search engine optimisation also makes pay-per-click more effective – and increases ROI: as your perceived relevance rises, your cost per click falls. So you can scale back your PPC until it your ads are competing against your organic results – then stop altogether, or maintain PPC perhaps to retain a presence on the lower half of page 1 search results.