SEO News: IE9 Advertised as Chrome Takes Market Share
Microsoft have recently launched a massive TV campaign to advertise IE9 as the new ‘fresh’ browser as Chrome pushes forwards and takes the title of the biggest market share for internet browser usage.
IE has seen steady decline as other free, open source browsers push forwards and increase in popularity. In fact December 2008 was the last time, according to W3Schools, that Internet Explorer dominated the market with the biggest market share before Mozilla Firefox took the lead in January 2009 with 45.5%. At this time Google Chrome only had a 3.9% market share.
Since then, both Chrome and Firefox have edged in relentlessly on Microsoft’s share of the market until March 2012 when Chrome (37.3%) overtook Firefox (36.3%) leaving IE with just 18.9%.
I’m pretty sure that the announcement of the new leader of the browser wars had a large part to play in prompting the campaign to rebrand Internet Explorer as being beautiful, alive, fresh, fast, fluid and modern, rather than the slow and clunky browser it had the reputation of being before.
I must admit, even if I’m not a fan of IE, that the advert looked pretty convincing – and the website also looks really engaging and interesting – but I’m not going to make the move back and I’m sure many won’t, even if the new browser does live up to its claims.
Make up your own mind by visiting beautyoftheweb.co.uk and see if you can bring yourself to clicking the download button at the top.