SEO News: Searching is Down
No surprise; Google is still top dog, Bing is making waves and Yahoo has been losing ground over the last year (a nice selection of metaphors).
One interesting stat The Crumster picked out was that searches in America are down from 10.5 billion to 8.8 billion.
This stat is probably linked to the rise and rise of smartphones and the popularity of apps.
I wonder if the recession has made any difference, people will have less disposable cash therefore being reluctant to buy/do things, though surely people use the internet to look for deals…hmmm. Sorry, wasn’t very conclusive there was I?
Google’s been expanding as a brand, Bing’s been trying hard to increase market share, there haven’t been any acts of debauchery linked to any of the major search engines (though there was that whole Google Street View thing); after that high level of analysis I guess that leaves us with smartphones and apps.
I think the Nielsen figures may be a bit flawed. People with smartphones have them by their side all day, they have the internet with them all day. If they have a question, if they want to find out something important (like; Dany N’Guessan goals) they can do that within about 10 secs. So surely these users will make use of search engines, what else will they be using their smartphones for? Making phone calls? No.
If searches had been in decline for the past year I don’t think SEO would be doing as well as it is.
Does this information bring up another point, will there come a time where someone develops a search engine especially for smartphones? At the moment there are sites which have mobile versions, in the future, will we have Google SERPs that take smartphones screen size, chubby fingers and the fact you’re probably making the search in a bar, trying to prove a friend wrong, into account?