How Much Is Too Much? Pushing White Hat SEO Boundaries
Do you know when to stop before it’s too late?
It’s a question that many ponder, and something that even SEO Consultants can sometimes find hard to answer; how much is too much?
Every website wants to be in the top position within a Search Engine and those within the profession can ensure this for any business regardless of size, location or budget. Determination and commitment are all necessary when working with the web due to the goal posts constantly moving and the standards frequently adapting, so it’s essential to keep on top of trends.
Many of us have heard of white hat techniques and the ‘natural’ way to link build. But of course the people that abuse this are punished by Search Engines and therefore their website can disappear altogether.
But the question is what does it take for this to occur and how can you avoid being seen to practice black hat techniques?
Internal Linking is commonly the first place many websites begin their SEO due to the importance of having pages indexed. Whilst there are ways that people can link build naturally, some people may see their website as the perfect breeding ground to stuff with links.
Of course, some people may be unaware of the detrimental effect this will have on an SEO campaign, but may be unaware of what is actually classed as ‘natural’ link building. Linking to relevant pages via keywords is what makes a successful website, but linking every key phrase will not only look unappealing but hamper the websites success within a search engine.
Content writing is crucial to SEO, and creates an ideal opportunity to create keyword rich content that can then be distributed to various places on the web. ‘Key word stuffing’ is a common practice that occurs when creating content, and even those that understand SEO think it will go unnoticed. Search Engines like honesty and knowing when there are too many keywords within one piece of copy will be obvious.
When devising any content, write for your reader not for the search engine. Writing frequently to get exposure for key phrases will provide better results than writing one piece of copy stuffed with keywords in every line.
Of course, many black hat techniques are practiced when people panic that their listings have dropped. Amelia Vargo recently wrote about the issue of sandboxing – SEO Headaches: The Sandbox, when a website falls back when the search engine suspects that illegitimate techniques have been used.
Amelia reassures readers not to panic as many people cause more harm than good. It is best to continue with techniques that are natural and approved rather than ‘black hat’ to boost listings; this will only result in falling back further.
So, back to the original question of how much is too much? No one can say exactly, but with common sense and using a variety of techniques to help your SEO campaign, you can’t go far wrong and your phrases will soon soar to the top.