Google’s Adwords: Keyword Tool
How to use the Google Adword Keyword Tool
Most people who work within Internet marketing will have some experience with this handy tool. Designed originally for PPC customers to browse similar phrases and check keyword competitiveness, it has now become a comprehensive SEO tool.
The benefit of the Google Adword tool for SEO is that it enables you to research your potential keywords for your site providing you with enough information to allow you to make an informed choice on what keywords would suit your business best.
You can discover not only the competitiveness of each word but as it also displays approximate local and global search volumes for the previous month you can gage the level of people that actually type your proposed keyword into Google.
This tool has helped us to advise our customers on phrases that are both relevant and specific to their industry or products.
Specific Phrases = Conversions
Google’s tool can help you discover phrases which maybe uncompetitive with large search volumes, this is ideal for a new web site with no weight within a search engine. Specific phrases may have less search volume, but usually people who search specifically are looking to buy.
Google’s Adword Keyword Tool : https://adwords.google.com/select/KeywordToolExternal
The importance of picking the right keywords to optimise your site with is vital for any SEO campaign. Ultimately, when anyone starts looking into SEO their main target is to not only get to the first page in the search engines but the main goal is to get business enquiries and sales from their website.
The best way to assess what are the right keywords to use is by using the Google Adword Keyword Tool.
- Start by brainstorming a selection of words you feel people would be likely to type to find your business.
- Think about your industry and decide if your target market is a local one or national market.
- If your business is an ecommerce shop or you offer your services across your country then a national phrase is best but if you are offering services to the local community i.e. Roofing London then a local phrase would be better.
- Type your phrases into the keyword tool not forgetting to add London if its a local target market as demonstrated below. (use London in your search even if this isn’t your area as it gives more accurate results).
- Your results will then be produced. Click the local monthly searches text to put them in order of highest to lowest search volume. Other keywords will be offered here but these can be refined by the simple check boxes in the side bar. If you are doing a local campaign only then take note of the keywords that appear with London next to them.
- This example shows results for the national phrase of wheelchair ramps. See how it is quite competitive and has a good level of local people searching for this phrase. If you though that was too competitive for your business you could pick one of the lower keywords to reflect the market you feel your business can compete with.
- The keywords that come at the bottom of the list as displayed below, also for the wheelchair ramps search, with no or very little search volume are worth taking a note of.
- These can be used as long-tail keywords as titles for any blogs or articles to be published on the internet you may write to support your website. These words are not very competitive and you will most likely rank high up for these straight away. With a link to your site in the articles this can increase traffic further.
Be wise when choosing your keywords from the options that come up in the tool. Don’t always pick a keyword that’s too small for your main keyword, as you will most likely get it to page 1 position 1, but if no one searches for you how will they find you?
On the other hand if you are going to go for a massive keyword choice with the highest search volume ensure your website is of a high enough quality and that you have the time, patience and resources needed for such a competitive keyword to compete with the other top websites that are on page 1 for that keyword.
Taking the time to research your keywords first using the Google Adwords Keyword tool can make the difference between the success and failure of your businesses website.