British Businesses and SEO.
*Firstly, how many ‘s’s were in that title?
My trusty colleague Hannah sent me a link to this story.
In a nutshell, Thomson Local asked an Analytics company to audit the state of SEO on British websites. They found that most businesses didn’t have a clue about SEO.
I get the feeling this is some sort of promotion/push for Thomson Local so take the information with a pinch of salt.
The data isn’t that surprising. Generally, smaller companies have seemingly less focus on SEO, less pages and so on. Big companies tend to have the most advanced factors, a ridiculous amount of links and pages. Then in the middle is the reasonable standard of SEO which a lot of businesses have.
SEO is a tool for the world of the web and like any other tool not everyone needs it. So if a 10 year old site that has never had SEO is getting enough traffic they don’t need SEO. If a site is a well known behemoth in the flower bed industry then it’s unlikely to need SEO because of brand awareness, offline marketing.
A new company that is involved in a competitive industry will need SEO, a company that is looking to expand and grow into different areas needs SEO.
Though, whether you’re a small, medium or large business when your target audience isn’t finding your site you need SEO.
If this research is to be believed then it paints a nice picture for the future of SEO as there are so many sites that could potentially benefit from optimisation.
*Did you say 6? You were wrong there are 8, don’t argue with me it’s my blog. I win.
