Simple & Effective Website A/B Testing Ideas
A/B testing is a way of testing different versions of a site or a page to work out which one achieves a particular goal at a more effective rate, with a view to rolling out the version that performs better for good or for further A/B testing.
For example, a sites home page layout can be altered by including more or less images or text and the test could be to track which results in the user visiting the contact page or actually putting an enquiry through.
It’s best to make small changes to the version you are testing, rather than many, so you can track what works and what doesn’t. If you make too many changes and you see an improvement in goals being reached it is going to be almost impossible to attribute the success to any one thing in particular.
Some changes you should consider making to your site include:
- Making the phone numbers stand out more
- Including full contact details including physical address more prominently
- Including accepted payment methods
- Adding testimonials to the site
- Trying a cleaner, more modern website design or layout
- Adding a video presenter or slideshow to the site to introduce your product or service quickly
- Moving the sidebar to the other side of the page
- Making the main navigation menu system more prominent
- Displaying prices on your pages
- Comparing your prices to well-known brands of a similar industry
There are endless small tweaks you can make to the site that may help or hinder a sites conversion rate, but with a few tests run over a period of several months you can increase your sites success and potentially your business as a whole.
January 28th, 2012
Hi your article was a good read and as I am getting started with website design and will use the tips to help me learn. Also is there anyway to get an RSS feed that updates when new files are uploaded. Also is there a way to have a recently added feature on the front flagship page?