SEO News: How Celebrity Endorsement Can Help Your SEO Campaign
Do you know any celebrities? Have you thought about using them to help your search rankings? It’s a bit of an odd idea but I think it can actually work – and on several levels. Here’s why.
You’ve probably heard by now of people selling tweets or followers. For some time now celebrities have been generating additional income through this and – I’d imagine – to a fair bit of success.
Not only does the tweet get published to thousands – if not millions – of followers and can bring you many clicks and followers, it also acts as an endorsement from that celebrity. And I think that’s why so many people are turning to celebrities to push their brand or cause, whether it’s for charity or for financial gain through business.
We know that celebrity endorsement works – that’s why we see Michael Parkinson selling life insurance policies, George Clooney selling coffee machines and Davina McCall and Cheryl Cole advertising hair products on the television.
Taking this back into the online world, with Google Plus becoming more important as a social tool – as well as an SEO tool – getting high profile +1′s from authoritative celebrities is one way of publicising (or even initiating) endorsement quickly and encouraging people to click your site within the search results.
Let me explain. Those that are logged in while searching and have a Google Plus account will see which of the people they follow have +1′d your site. If that celebrity is one of those that are being followed this will appear in the search results next to your listing and the chances of click-through and potential sales potentially can increase massively.
Chosen wisely, the celeb will also have close ties to your industry and with a wide reach this could be a very powerful move for your online SEO campaign.
Not only that, but through the association between your business and the celebrity you might also see people publicly talking (via social media, forums and blogs) about the decision made by the famous face and it all contributes to creating buzz. In turn, this could quickly lead to links pointing to your website helping to push it up the search results.
Previously, a celebrity endorsement would be printed on leaflets and magazines and put on radio and television adverts and took time to be publicised, yet with social media it is almost instant and reaches out to those that are already ‘connected’ with the celebrity. And now that these +1′s appear within the search results, the connection is made obvious to those looking for products and services similar to what you provide – a connection that could work really well.
The idea is very quick and potentially very effective when it utilises social media, particularly powerful if there’s a good overlap between the celebrity and your audience and can be exploited as often as you like. It can also work for highly authoritative and well-known figures within your industry.
As for the cost… please contact your nearest celebrity.