Improve Your Homepage – 6 Easy Questions You Should Answer
When it comes to creating your homepage, whether you get it professionally developed or are doing it yourself, it’s easy to focus on what you want from a website and what you want to put across to your visitors, speaking of the content and its message specifically.
Unfortunately, this message doesn’t always match up to the questions that your visitors need answering when they first land on your site. Sometimes you need to take a step back from the message you want to put across and think about things a little more the way your visitors would see it.
More specifically, answer those age-old questions that date back way before the internet arrived. The 5 W’s (and a H); Who? What? Where? When? Why? How?
Addressing these questions on your homepage will ensure that the majority of your visitors’ questions will be answered and – if done in the right way – should also give them trust in your website and give them more reason to get in touch, place an order or – at the very least – stick around longer to view more of your site and what you offer or have to say.
Think of it as your first meeting with a prospective client. You want this to be as positive and effective as possible while keeping the client interested and answering their most common and foremost questions quickly.
Once that’s out of the way you can start selling to them by answering other questions or working your own message on what’s important into the main message.
Your website should be your online sales tool and (again, if done right) will be selling to prospective clients in your sleep and you should be doing everything you can to ensure that the right message is put across in the right way and as effectively as possible.