Importance of Infographics
Information Graphic (also known as an Infographic) is a very simple yet clever way to exhibit your ideas or use to explain a process. This technique of displaying information is very attractive and effective, but often overlooked.
Two main types in which people understand or digest information is; one by reading it through text and the second one is by visual graphics/pictures (ever heard anyone say “I understand stuff quicker by graphs and charts rather than reading figures!” if so, they are more of visual person).
Occam’s Razor – A simple explanation is much better than a complex one!
To create a successful infographic on any chosen topic, you should consider simplicity. The main aim behind the creation of an infographic is to get your point across in a quick and easy to understand method. Be creative, produce rich graphics make use of metaphors (when you can). In your comparison try to use real life situations/objects, for example: there are more stars in the universe than the amount of grains of sand there is on earth!
In terms of SEO, information graphics are a great way to get more social signals (visitors are likely to share your image/page if it’s done well), and if you manage to create something that can be useful or is beneficial, visitors will want to display this on their websites (a good link bait – you will get back links from other sites).
SEOGADGET created this very useful infographic on Conversion Rate Optimisation