Don’t Get Left Behind In the Writing Revolution
It’s no secret that original and quality content is instrumental in the success of a Search Engine Optimisation (SEO) campaign; we’re reminded of it on a daily basis in the form of that lovely little phrase: ‘Content is King!’ Writing quality content is a time consuming endeavour but of course Google wouldn’t make it easy to get great rankings or else everyone would be doing it and the object of the exercise would be somewhat defeated.
Content marketing has recently taken a rather interesting turn, however; instead of writing for search engines, we’re now writing for our readers. Content marketing is now all about creating pieces that our readers will want to read; something that offers valuable information and most importantly, something that a reader will enjoy so much that they will share it.
This exciting new direction means that we need to produce newsworthy articles, blogs that address real problems as well as offering an actual solution and prose that truly engages, educates and entertains the reader.
Oh dear, the whole idea of content marketing just went from ‘somewhat difficult’ to ‘very difficult’ but have no fear, we’re not alone in our endeavours; there are good Samaritans in the form of nifty little resources and forums that are just itching to give us a helping hand.
In times gone by if you wanted to know what problems or questions were bothering the beautiful British public you’d stand in a town centre with a clipboard and try desperately to find an unsuspecting victim to answer your ‘short’ survey.
Well, we all have Tim Berners Lee (he invented the internet!) to thank for creating a wonderful online world where we can log in to a website called Quora, type in the topic we’re looking to write about and up pops a whole host of questions about our chosen subject. These questions can be used as blog topics and information articles; what better way to address real problems in our writing and create eye catching titles than by using questions posed by real people?
Creating newsworthy articles is nowhere near as simple as it sounds thanks to the glorious rise of social media, blogging and online reporting; every day there are more news stories published than you can shake a stick at. This means a news story written over a week ago is probably obsolete by now and writing a truly newsworthy article is little trickier than it once was.
Addict-O-Matic is an immensely valuable resource; you simply type in your chosen topic and you are rewarded with a page filled with all the latest news from a collection of mediums including Twitter, Bing, Google Blog Search, WordPress.com, and YouTube. With all the latest news on your given subject collated in one place, you have the resources to write a truly engaging, newsworthy article.
The writing revolution has truly begun and with the help of online resources like Quora and Addict-O-Matic you won’t be left behind; you’ll have everything you need to produce top quality content that your readers will love. Happy writing!