5 Things To Check When Looking For Blogs
Today, I am going to talk about a few of the things I look out for before doing a guest blog on blog sites. There is a lot to look out for when you find a blog you are looking to write a guest blog on, but I believe these are the most important and most crucial things to check.
When I’m looking at blog to guest post on, I will read the first couple of paragraphs, if it reads like its been put through a translation tool, I tend not to carry on, possible clients will look at it this way too. There is nothing worse than reading a post which you spend more time trying to make sense of how it reads.
Who posts on the blog, and how often
Its good to find a blog that uses a regular posting calender. Personally, I will try to only post on blog where there is a set posting time, E.G, once a day, once a week, or once a month. Another thing to look at is who is posting, try and find a blog where its not just posted by ‘Admin’ every time, its nice to see a blog where there has already been guest blogs and such.
Layout and Design
A lot of blogs out there now are part of ‘blog networks’. You should try and avoid these where possible, things like blog networks are what was hit hardest by the recent Panda & Penguin updates. Try and find blogs with a unique design. This is the first thing I look at when on a blog; is the design appealing? Are people going to stay on the blog and read or is it just too spammy? The best thing to do is have a proper look around, is the layout basic? Have you come across multiple blogs with the same layout? Chances are these blogs may be part of a blogging network.
Is the blog actually related to your industry? Just because a blog may have the keyword in the URL doesn’t necessarily mean that it is going to be related to your industry, this links back to my first point, read the last few posts, what are they about? Most of the time you could come across a photography blog, and the posts will be about household products and cars.
Use Your Colleagues!
My last point, is probably one of the most simplest, and probably the best. Speak to your colleagues, have they used any blogs that were effective for campaigns they were running. Are any of your friends keen bloggers, speak to them, they may know some good blogs.