RIP Keyword Tool
This week we have seen the Keyword Tool disappear off Google and there have been mixed emotions about the newly introduced Keyword Planner.
The new Keyword Planner has proven to be an inconvenience to SEO managers and PPC managers, as you have to be logged into an AdWords account in order to access the tool. Some downfalls that have been noticed in the Planner are that there is no option to change the keyword match type; it is displayed as exact match only. There is also no option for device targeting or local vs global monthly searches.
However, there have been some positive changes within the Keyword Planner, as you can segment the geographic region more specifically now and see how many monthly searches there are within that area. It gives you keyword ideas and ad group ideas based on inputting your product or service, your URL or your product category, so it looks at the wider prospectus and comes up with keywords which will suit your account best.
It also allows you to do further research on how much you wish to pay per click and you can see how many clicks you are likely to receive at that cost. It is a handy little tool to help you work out the return on investment.
Why are There Differences between the Keyword Tool and the Keyword Planner?
It has been noted that there has been a difference in search volume between the two tools! Do not worry!!! Google has explained that it is a lot higher in the Keyword Planner as it is shows you the average number of searches on all devices, whereas the Keyword Tool only showed you the average number based on desktop and laptops.
Don’t Worry, the Tool Will Adapt!
There is no doubt that Google will continue to make amendments to the Keyword Planner as it is their only source of keyword research, and it has been discussed that they are going to look at bringing the “closely related” keyword feature back to the Keyword Planner too.
A big change in the way we do our keyword research, then, but perhaps a change for the better!