If Creare Made Modified Broad Match Tools….
I’ve took to modified broad matches like a pony to grass due to its ability to offer greater exposure and reach than a phrase match, alongside the fact that it’s more controlled and targeted than those wild broad matches.
I’ve also seen some campaigns I manage really blossom since the introduction of modified broads to their keyword lists. The only problem as far as I can see with modified broads is that you have to make the modification yourself. There is no drop down box to select or fast way within Adwords to change you keywords into modified broads. This is quite a pain and a time consuming process when you have multiple keywords in an ad-group and you have to place a plus in front of each word yourself.
I remember thinking to myself ‘this is quite annoying, someone should create a tool to help speed this up.’ As a result, I set about creating a tool I could share with the world and help the growing epidemic of people who have to individually edit each keyword to create a modified broad match.
While doing my research into such proposition, late one night I stumbled across such a tool that already existed so I abandoned my project post haste as this existing tool does the job exactly as the one I dreamed of creating would have done. If Creare had made a modified broad match tool it would probably be a lot like the Acquisio Tool you can find here: http://www.acquisio.com/uncategorized/google-adwords-modified-broad-match-keyword-tool/
It does exactly what it says on the tin and saved me creating a tool to perform this task, so good work Acquisio fella’s!