Google Adwords Adverts At Top & Bottom Of SERPs
I’ve being reading for a few months now about Google testing PPC adverts at the bottom of the SERPs pages. Unfortunately, I hadn’t been lucky enough to catch a glimpse of this until yesterday. However, not only did I see Adwords adverts at the bottom of the page though, they were also on the top!
Posts have being around since about August regarding testing of adverts at the bottom as such:
But I have seen less gossip about testing at both bottom and top of the SERPs. Is this a new idea as tests of adverts just at the bottom of the page have been unsuccessful? Logically with the amount of money Google generates from Adwords globally, by solely placing PPC adverts in the less prominent positions at the bottom of the page could lead to a drop in Adwords spend as click through rates for both PPC and SEO are better at the top positions and this demands a premium. Therefore, it stands to reason that this new format of top and bottom could actually be the new format going forward as more page exposure would encourage more Adwords spend.
The image above clearly shows PPC adverts at the bottom and top of the SERPs. Will it make the SERPs look spammy? Is this the future of PPC advert display on the SERPs? As a PPC marketer I would like to see this happen, but what do you think? Please comment.