Adwords Updates Summary – Vol 1
There must have been something in the water over at Mountain View (Google HQ) in April because they busted out a load of new adwords features. I’m not complaining, I like new features and so far I’ve found the updates helpful and time saving.
If you don’t use Adwords everyday though, it can be difficult to keep up with what is new. So, as a special treat, please find below a list of the most notable updates to arrive in the last few weeks and a brief explanation of what they do.
1. New Match Type Behaviour
Basically, phrase and exact match types will now match close variants, misspellings, singular and plural forms, stemming, accents and abbreviations. Why? Google says, based on their research that these changes will be beneficial for users and advertisers as it allows you to build keyword lists more focussed on user intent. I don’t disagree and it’s an added bonus as you won’t have to spend as much time sifting through lists of misspelt keywords to add to your campaign.
2. Adwords Labels
A pretty simple new feature; you can now label your data with coloured labels to make it easier for you to find. Google’s official blog states ‘you can quickly and easily filter and report on the data that is of most interest to you.’ Say no more, it looks like this:
3. Quality Score Transparency
I like this little update because it gives you more information about your quality score in one short, sharp burst. You hover over the speech bubble next to a keyword and instead of simply saying ‘Showing Ads Right Now’ and ‘Quality Score,’ it now says this plus a quick review on the expected click through rate, ad relevance and landing page experience; like so:
What I like about this new feature is if a keyword is causing you a bit of grief, you can use this tool to see what aspects affecting quality score you could improve. Simple but effective.
Please join us again next week for the second update on new Adwords features.
