Adwords Testing – New Features On The Horison?
I’ve noticed a few unusual features on Adwords lately which can only mean one thing, its testing season at Google HQ. Maybe I’ve been in the job too long but I get a bit exited now when I catch a glimpse of a potential new feature.
I was at Google HQ last week and they mentioned that a new feature was imminent where below your add text an option for embedding a video will be available, so for example a new viral you wish to run can be displayed under your ad text to further engage the searcher.
Another option I actually caught on a screen shot (see below) is where below the ad text there is another line stating ‘additional information’. As you can see by providing some additional information you can request a call back or email from the advertising company just based on the content of the ad copy. I believe this could be a fantastic feature for companies who regularly offer special offers and would also be great for adding data to email marketing spreadsheets and alike.
I’ve also read posts stating that Adwords will soon integrate the +1 symbol into the PPC ads I haven’t seen one yet, but it can’t be far away. What I would like to know is has anyone else seen any new Adwords features that as yet haven’t being mentioned on the Google Ad Innovations page. If you have comment on this post and let us know what you have seen and how you feel it may affect searches.
