Guest Blogging; The What, Why & How

We’ve all heard the motto ‘content is king’ and with a strong emphasis on content, guest blogging is quickly establishing itself as one of the most effective tools at your disposal; but what exactly is it?

What is Guest Blogging?

In a nutshell, guest blogging is an effective and natural form of link building. It allows you to contact quality websites with a high page rank, interactive online community and relevant industry and gives you the tools to barter. Once you’ve found a website you like (and please, this is one of the rare moments when you can be picky, so take full advantage it!) you can make the exchange, a switch which will benefit the both of you. The website will gain highly engaging and useful content, whilst you will gain further exposure and a link back to your website. A win-win situation I think you’ll agree!

This is a very natural form of link building and as a copywriter myself, I believe that this is a great way for any marketing entrepreneur or businessman who isn’t afraid of writing about what they know to build authority within the industry itself, whilst grabbing a cheeky link here and there! So grab your pens and get writing.

Why Should You Use it?

Why shouldn’t you use it? It’s a fab marketing tool which raises your online profile, builds your brand and provides a natural, high-value link to your website which acts as an online recommendation. The more recommendations/links you get, the better your performance. You’ll soon see your SERPs (Search Engine Results Page) rise and as a result, your conversions.

How Do You Find/Vet Potential Websites?

The trick to guest blogging is patience. You need to have the patience and the understanding of your own target market to find websites which are relevant. There are various ways you can find a relevant blog, and what most businesses fail to realise is that these websites, although relevant, don’t always need to fall within the same industry. For instance, if you specialise in selling perfume you operate within the health and beauty industry as a whole, and therefore websites which fall within this classification are all relevant.

One effective way you can find a website which accepts guest blogs is to

use a query string in your Google search;

“write for us” KEYWORD/INDUSTRY

~Keyword ”Guest Post”OR”Advertisement” –wordpress.com-blogspot.com

Below is a list of websites which are useful resources for anyone interested in guest blogging. These will give you the means to find potential websites willing to post your blog and include the following;

Now you know what guest

blogging is, why you should be doing it and how you can find potential websites to post your blog on – so it’s definitely time to get writing! This is probably the hardest part, but my top tip would be to think about what your audience would want to read about, make it useful and ensure that your readers will gain knowledge by reading it. Good luck.