Top Internet Marketing Tools
Tools to help with your Internet Marketing
Analysing your website and the websites of your competitors is an essential part of internet marketing and making good use of some of the many SEO tools out there on the internet is invaluable in assisting you to get certain statistics needed when planning your SEO strategies.
There are a whole host of tools available on the internet but here are a few that when used together will give you all the information you need to carry out a strong SEO campaign.
Google Tools
http://www.google.com/intl/en_uk/toolbar/ie/index.html
http://www.google.com/analytics/
Google offer a good selection of tools to help you with the SEO of your site. Its good to get the google toolbar downloaded and installed onto your computer as it has a page rank tool which will show the page rank reading for each page you go onto.
The Google adwords keyword tool not only helps you to find the best keywords that you should use to optimise your site for but it also gives information on the search volume for each of these keywords too enabling you to make a good informed choice on what keywords will suit the level of SEO campaign you are aiming for.
Signing up for Google Analytics and webmaster tools and gain benefits of seeing the statistics of traffic that has come to your site. You get stats on number of visitors, time they spend on your sites and which pages they visit. Google Analytics also enables you to monitor which keywords people actually typed to reach you. This really helps with strategy planning as it lets you know if your keywords are actually the right ones for your site.
Yahoo Site Explorer
http://siteexplorer.search.yahoo.com/
The Yahoo site explorer tool allows you to check details like the amount of pages a website has. This gives you a great tool to compare your site to the sites of your competitors. You can also discover from this tool how many back links a website has. Having this information about websites allows you to see if adding more content or producing more back links should be the focus of your SEO work. You can also see who your competitors have links from. This may spark new ideas to your creativity when thinking of new link sources.
Wordstream for Firefox
http://www.wordstream.com/seo-for-firefox
Installation of SEO for Firefox is a download plug-in that has a collection of tools attached to that are useful to SEO. The Wordstream Keyword management tool can assist you in not only picking quality keywords but it also assists with finding longtail keyphrases which can be used as article titles when looking to add content to your site. Wordstream is more advanced than many other keyword tools available and has a small fee. You can take advantage of a free 7 day trial where you can try out the tool and see what a full account will give you.
The worstream tool can also help you with writing the content to ensure that it has the right keyword distribution throughout and that your content is properly optimised. There are also a selection of advanced options which will help with internet marketing including details on page rank, current back links and Alexa ratings.
Copyscape
Copyscape is an excellent tool that you enter your site URL to so it can complete a plagiarism scan of all your content. The Copyscape scan will check your site with the whole of the web for duplicate content. A full report of anything that is detected as duplicate will be shown following the scan and you can then determine if you have copied the other sites of is they have copied you.
Having an premium account with Copyscape and doing a full batch search is the most reliable search as the free search doesn’t always pick up all the duplicate content.
Having duplicate content detected on your site is seen badly with search engines and your site may be penalised in listing because of it so its important to get it removed.
XML site map creator.
Create a XML site map quickly and easily in a few simple steps with this online tool. Your XML site map can then be submitted to Google and Yahoo and other search engines. The details from this XML site map helps the search engines to crawl your site better and it helps them list you more accurately.
These are just a few of the tools out there available but this selection covers all the important aspects required when using internet marketing as the method of promoting your business.
