Internet Marketing: Mini Site SEO
How Will A Mini Site Help Your SEO?
When looking at your internet marketing and ways to improve your SEO, considering the concept of adding a mini site to support your main site is a very useful approach.
Mini sites are independent sites that are used as extensions of your main site. These sites may target a particular large product or service that your company offers alongside your main service.
Look at your website and ask yourself if it fully supports all the aspects that you really want to perform well for as a result of your site. Does your site perform well for all your main keywords or do you have some distributed on your sub-pages that are quite competitive and are maybe not doing so well?
An example of this is a builder’s site that also offered the services carried out by a chartered surveyor. Both of these industries and the main keywords such as “builders London” and “surveyors London” are both quite competitive in the world of SEO.
Because of this, they would both really benefit from being the main keyword on the home page and in the title tags and meta data to have a really good chance at getting to that page 1 position and to receive a good conversion rate.
A different way to view this is that if the site was successful at getting all these keywords performing on page 1 whilst all being within one site, would the strength of the home page be good enough next to the competitors whose sites would most likely be targeting one or the other of these main keywords?
This is where the mini site comes in. By having a dedicated mini site for the more secondary side of the business will give this side extra strength and help it to perform in the best possible way bringing your business a higher rate of conversions from the internet. As each site is specific for each aspect of the business it will make your internet marketing more focused and website visitors will respond better to finding sites targeted to exactly what they are looking for.
Other benefits of mini site SEO is that you create another location on which you can build strong SEO back-links pointing from each site to the other. If you have sites which have achieved good page ranks these links will be viewed by the search engines as quality links which will directly help your websites to perform better in the search engine rankings.
Ensuring that your new site has an independent domain name and is registered under a different IP address and is not just an extension of the original page is essential to ensure this link supporting technique works to your benefit.
When carrying out an audit on your SEO as your business develops the concept of mini sites to help your SEO should be considered to ensure your internet marketing is working at its best.
August 21st, 2010
I came across your site doing research on Google. It helped me a lot. Thanks