Internet Marketing: Long Tail SEO
Increase Your Traffic with Long Tail SEO
It is important when working on your SEO that you include the long-tail method of SEO into your strategy and not just focus all your attention on the home page keywords. This is a common mistake that many people fall into when working to get their website to the top positions in google.
Research has identified that for an average site that is optimised with the long tail method as well as homepage keywords (via blogs and articles for example), the home page draws in less than half of the traffic. This is because the site is being found through other keyword variations which Google are relating to the site.
The rest of the website then, is responsible for more than half of the entry to the site so its important that these pages are optimised too, so they can maximise the traffic that you receive to your site. If this is completed correctly then your website’s high ranking presence across the search engines will be maximised and will improve the level of visitors to your site.
The long tail method of SEO involves you taking your main keywords and using a keyword tool, you would then search that keyword and discover the variations or long tail versions that contain your keyword that people do type into to Google to find the service or product you are offering. An example of this is if your keyword was “marquees” you would find in your keyword tool that people type in “wedding marquees for hire” a longer version that is more specific and less competitive. If optimised correctly this will most likely rank highly. People who do search these long tail terms know more what they want and are more likely to convert to sales.
Using these long tail versions of your keywords as new pages of content within your site will open your potential visitors’ scope for finding you in Google much wider. By using these long-tailed versions of your keywords as blog titles and article titles and optimising each of these new pages with good keyword distribution, meta tags, alt tags and links etc your site will most likely perform on page 1 for these keywords much easier as the competitiveness is very low for most long tail terms.
Getting the maximum volume of traffic to your site is a very important part of your internet marketing campaign and even though conversions are important to your website, without visits there will be no conversions!
After the main website is built using the best SEO techniques and you have added extra keywords to your other pages you can then, using these main keywords periodically, add content to your site via the articles or blogs as mentioned before.
Gearing all of your additional content to everything around these keywords will bring a variation of content of the main subject from your website enabling you to capture the interest of potential customers in many different sometimes more informal methods. As these pages account for much of the entry to your website and they contain you main keyword anyway then you are opening the umbrella of opportunity for your websites visitors much wider which can only enhance the benefits to your SEO.
August 31st, 2010
SEOs and internet marketing are now two powerful ways of making money.
September 1st, 2010
All of my keyword phrases on my website are actually long tail phrases as its easier for me to rank with them.
I actually only have one page that is a three word keyword.
Its true that people should consider all of their website pages, and often forget to do so.
Many of my sign ups come from pages other than my home page, as several of my pages are now beginning to rank respectably in the search engines.