Internet Marketing: How to increase Page Rank
How external links can help your Page Rank
As a Search Engine Optimiser Page Rank (PR) is one of the aspects of a website that I pay particular attention to when looking at a clients internet marketing. Google page rank which can be seen using the Google toolbar is one way to assess how Google ranks your website.
You can download the Google toolbar from here:
http://www.google.com/intl/en_uk/toolbar/ff/index.html
A websites page Rank is a measured score calculated by Google and based on the internal and external links that a website has. Here I am going to look at external link building and how the page rank and quality of the website you are linking from have an effect on this score.
External Linking
When looking at building external links which will point to your site to help build page rank the first thing you need to keep in mind is that you need quality over quantity.
This external linking that you build for your site, contributes to a large part of the calculation of your website’s page rank.
Your websites PR will gain greater effects in a positive way by linking from a site with a good page rank as this in Google’s eyes counts as a vote for the quality of your site from a site they have already deemed as having a certain level of quality itself.
Therefore a link from a site with a PR5 is worth more than a link from a site with a PR 2.
A secondary influence on the quality of each of these links is how many outbound links the page that your link will be on already has. This can have a big effect tipping the balance of the strength of a link for example a PR 5 with 50 out bound links wouldn’t then necessarily be a stronger link then a PR3 link which only has a few outbound links.
When asking for an external link to you site it is important to determine which page your link will be on as even if the index page has a PR5 the sub page that your link will be on could be a PR0.
It is very tempting to build links from anywhere you can get them to ensure that you have as many links as possible but be aware that certain links wont be counted by Google if they deem them as poor. Certain links that you build can cause your site to be penalized if that site links to already penalized site so investigate the sites a little before creating a link partnership.
An example of how the PR linking works is if Page A gets a link from page B which has a high page rank this will act as a vote for page A which will effect page A’s PR in a positive manner.
If there was then Page C and Page D who both had a PR2 and page A had a link from them it wouldn’t really effect the PR in a negative way but the positive effects would be minimal.
It is also very important to receive links from sites that have a similar industry or theme and typing your keywords into Google is a good way of finding these sites within the top 5 pages. Finding quality links is all about investigating the websites you are going to request a link off and making sure the link partnership will be one of quality.
Another point to mention is that when you make requests to web masters for these links you should ensure you consider which page on your site you are asking them to link to. If all you links you build only point to the index page of your site then your internal pages wont gain as much benefit. The sub pages however do gain a slight knock on effect of the index pages PR over time but creating direct quality links to important pages for your site will also be beneficial.
Before contacting web masters from high page rank sites requesting a link for your website, you must always bear in mind that a site of that statue will only want to link to non-spammy sites which have quality content that people will want to read. If you want a site to become a vote for your site they will only agree if your site is worth voting for.
May 26th, 2010
Howdy,
Internet marketing can be use for any type of business online.
Whether its gardening, sports or even entertainment.
The same process is applied to all aspects of marketing.
The goal is to build a business website that attract new customers
by doing internet marketing /seo work.
My goal as a internet marketing consultant, is to tell people
that good things comes to those who wait. The process of internet
marketing and seo is a months to years process.
By saying that, when you get where you want to be, you will realize
the time, sweat and tears was worth the wait.
Thanks for the post.. And best Regards
Sorry for the long commit…
“TrafficColeman “Signing Off”
May 27th, 2010
If one has a new website with low page rank throughout it’s page, how can they convince a site with high page rank to link to it, if they are considering your page rank in their decision.
It seems as though sites with high PR will only link to other sites with high PR, thus increasing the gap between sites with low and high page ranks. Essentially, the rich get richer and the poor get poorer. How can these be changed?
May 27th, 2010
Thanks for your comments…
As a newer website with a low page rank you need to build up your rank in other ways such as asking certain sites for paid links. A good place to start is:
http://www.textlinksads.com/home.html
They will offer you a group of industry specific linking partners at a small cost but be sure to look at each site on offer first and find the ones with high page rank and as few out bound links as possible.
There are also many directories out there with high page rank listings for a minimal cost which offer a good starting block. Don’t pay over the odds for links though its not necessary!
Alternatively get to know people in the industry who have high authority site through blogs etc and approach them for links over time.
I hope this helps!
May 31st, 2010
very nice post dude! great website… will be back soon!
June 2nd, 2010
I really appreciate how you contribute to spread-out the internet marketing tips on how to increase page rank, thanks for the great work so far. I am glad i land to this page, and get some great information. Thanks for the post really nice page!