Internet Marketing: Advanced Google Analytics Training

Benefits to Advanced Google Analytics Training

Improving the services we offer to our Internet marketing clients is always a high priority and ensuring that the analytic interpretation and reporting is at its best should be a big focus of all SEO companies.

In the process of Creare Communications becoming Google Analytics Certified Partners, Rebecca Hollingsworth, Nick Rinylo and Pete Campbell from the SEO department have attended the Advance Google Analytics training course in London. This course was held by Matt Trimmer who is one of the few Google certified trainers in the world.

This training has enabled us to enhance our analytic reporting for all of our SEO clients.

Looking at analytics needs to be done in a way that ensures the data that you retrieve from it is both useful and informative to your clients campaigns and strategies.

The advanced analytics course gives greater insights into how you should use the many more complex features of GA (Google Analytics) to really be able to understand how visitors interact with your website and to understand what features of you sites work and what doesn’t.

The importance of looking at a site as a user and seeing from this perspective what goals can be set up to measure success of visitors interaction is very important. By deciding what you wish to achieve from your website you can set Key Performance Indicators on which you can then build goals and funnels to goals to measure the progress of the site.

Information on page views is one thing but it is important to be able to measure visitor interaction with the aspects that don’t generate a new page view for example the download of a PDF or clicking onto a link that opens a new part to the page that keeps the same URL.

These types of interactions will inform you of how valuable your content is to you visitors. Track this data with page trackers and event trackers.

In terms of SEO you will be able to see that the web pages you optimise for certain keywords, are delivering the content that visitors want in order to make them convert to customers.

People often get corrupt analytics if they have multiple domains or sub domains. All of these things can be fixed using the techniques taught on the advanced course.

There are many other advanced aspects to GA that are taught during the training courses held by Google themselves and the more involved with these techniques a SEO company becomes involved in the better for the clients and the success of their websites.