How Can Conversion Rate Optimisation help my SEO?
Having a website on the first page of Google isn’t always enough to achieve a successful website that provides a huge amount of sales conversions for your internet marketing campaign. It’s time to ask yourself honestly if your great listing and your number of visitors, which initially looks to be very successful is really working as well for your business as it should.
Conversions Rate Optimisation will also help you to:
-reduce drop outs, bounce rate
-maximise conversion goals (purchase, enquiry, registering)
Look at your site now and see if it adheres to these first few rules of CRO to ensure that your visitors will find what they are expecting and become your customers today!!
Does your site have a good call to action?- Is it clear how the visitor can contact you? Are phone numbers clear on the index page? Do you have a quick contact form on the home page?
Do you have enough engaging information before the fold?- Most people don’t scroll the screen unless they have found something engaging enough to make them want to investigate further. Does your website have a call to action and a clear navigation or other important company messages in the top portion of the page?
Have your thought about heat mapping?- Heat mapping is a system that was devised to highlight to website owners how a visitor looked at each web page. These studies showed that most peoples eye views the page firstly across the top of the web page from left to right then down the right hand side. It is important that if this is the only portion of your site that is initially viewed that this part is used to ensure the design fulfils your best sales and call to action points.
There are many tools across the internet that can help you further with assessing your CRO here is a selection:
Surveys
Basic Tools
http://spyrestudios.com/usability-conversion-analysis-tools/
A/B Testing Software
http://visualwebsiteoptimizer.com/
Cloud based TestingPreview
http://www.ioninteractive.com/about/
Heat Maps
http://www.seo-scoop.com/2007/11/02/5-heatmap-site-analytics-solutions/
Finally you need to ensure that you implement a design that involves persuasive language and takes customers straight to ways they can contact you.
Make the site easy to navigate and make it a compelling copy. Ask yourself if info/products/services are easy to find?
Your website is your place to represent you and your business so in order to maximise your conversions you need to build trust with your visitors by giving them what they are looking for. CRO will help you do this by finding the faults with your site and straightening them out.
