The Main Features Of An Internet Marketing Service
Breaking The Term Into Bite Size Pieces
One of my latest blog posts posed the question, what is the difference between an internet marketing service and SEO? The answer that I decided upon was that internet marketing is an umbrella term that consists of a huge variety of techniques that are used to improve online presence, whereas SEO is all about ranking highly in the search engines.
But what exactly are the intricate practices that are used by optimisers to boost their clients’ online presence, what techniques are encompassed by the elusive term ‘internet marketing service’?
Link Building – This is just one way that a website can try to win the favour of the search engines. Link building can be completed both on-site and off-site, but however an SEO consultant chooses to build links it is essential that they tread carefully.
When building links externally consultants should choose relevant sources, for example if an individual is building links for a plumbing company they should try to place links on other plumbing company websites, industry bodies or on industry specific directories. In the eyes of Google the links will be considered much stronger as a result.
Internally, links are built to improve the overall integrity of a website. They can also aid the user-experience, guiding visitors to particular pages of a website quickly and easily.
Content Writing – Article and press release writing is a technique that has been used by optimisers for many years. This is another way that individuals can build links for a website in the context of an informative piece of text.
As each article and press release is fully optimised and includes anchored links, it is designed to boost the traffic to a website.
Press releases are also the perfect way to get a company a little more online exposure, whilst helping towards the websites optimisation.
Social Media – Sites such as Twitter and Facebook have become extremely popular amongst online marketers and the general public alike. In internet marketing terms, it offers a way for businesses to market themselves and their website online to their peers and potential customers.
Social media doesn’t just mean conversing with individuals and informing them of products and services in that way. It can include the production and distribution of text, videos, podcasts, images or even songs.
E-mail Marketing – Similarly to article marketing, e-mail marketing has been practiced by companies for some time now. Yet, it is still an ideal way for businesses to keep in contact with their clients and market their products and services.
It can also aid a website’s SEO, as e-mails can link through to additional content and information on the website, significantly increasing the visitors to a site. Even more importantly, search engines love sites that regularly add fresh content.
Of course, in the ever-developing online marketing world this quick guide only skims the surface of the practices that are used by companies offering an internet marketing service. There are bound to be numerous more must-use directories, websites and techniques by the end of the year alone. Add to the list by leaving a comment below.
April 13th, 2010
Internet Marketing is SEO period, SEO is about making web pages relevant for searchers and robots to index that itself is marketing on the internet or internet marketing.