The future is bright the future involves mobile SEO
Mobile browsing has been bubbling away in the back ground for some time. There is no doubt the smart phone revolution is bearing down on us. Long gone are the days of phones merely calling and messaging, as their functionality has grown, as have our needs as users. With 4 billion mobile users worldwide, it doesn’t take a genius to work out the opportunity for growth in mobile SEO is massive.
Mobile browsing is going to present some small local businesses with great opportunities, and maybe take us back to the importance of customer service and brand management. Users are going to be looking for real time location based searches and with the recent unveiling of Google Hot Pot and its “location based recommendation engine” it all adds a whole new dynamic to mobile browsing.
Big businesses are already capitalising on mobile browsing through the use of “apps” Auto Trader,
Ebay, Facebook to name a few. I recently read Jelly Beans identified they were losing sales through mobile browsing and have adapted their site to suit mobile users, leading to an increase in sales through that avenue.
Mobile SEO is not going to suit all businesses but personally I can see small local businesses thriving in the long term, restaurants, taxi firms, locksmiths, emergency services such as plumbers and electricians could easily do well by adapting their sites to take advantage of mobile SEO.
It’s something worth pondering…