Internet Marketing: Twitter Tips and Tricks
Love it or hate it Twitter can no longer be ignored. Celebrities, businessmen (and women to be politically correct) big companies, small companies have all fallen for the micro blogging culture, if you put in the time to get it right and use a bit of imagination Twitter can be a great tool to use as part of your internet marketing strategy.
As with anything in life, Twitter will only give you back what you put in. The rewards are vast from free publicity, increasing your network and marketing your business. Be smart and make your tweats a mix of things people will want to find out about.
Building and using a Twitter Profile
- Don’t be selfish, help others out with problems. I little kindness goes a long way.
- Share tips and report any industry news that is related to your sector.
Link to any articles you have read or content you have found valuable and think others can benefit from. - If like the Creare offices one rare hot summers day you are enjoying a Fab ice lolly, Tweet about it. Companies appreciate a bit of positive PR.
- Make recommendations.
- Follow related industry groups, other similar companies, your suppliers, your customers, and your competitors.
- Make an effort to stay in touch with friends and colleagues, if your business is kept in the forefront of their mind they can bring you leads.
- Engage with people by asking and answering questions.
- Make use of the search feature, if you are an air-conditionnig company you might stumble across someone who is calling out for some assistance.
- Tweet any special offers you might have on, lunch time specials, seasonal offers etc.
- Spread Tweats throughout the day. Lunch time and early evening if you are that dedicated…
- Invite guests to blog for you to add to the mix.
- Put a bit of effort into personalising your Twitter Profile.
- Add a link in the footer of your website, email signature and have it printed on your business cards. As a species we are naturally curious, capitalise on that.
- Any developments, promotions, new job opportunities.
- Be genuine and engaging, amusing and informative.
Twitter is a labour of love. It might not be suitable for every industry and takes a lot of work before you will see any rewards. SEO is no longer only dominated by rankings, building an online presence through social networking should be something you consider integrating into you internet marketing strategy.
September 7th, 2010
You are right – Twitter can’t be ignored any longer these days and its much better (IMHO) than facebook to connect with the community.
Only thing is they must have little bit more communicative with users. My account got banned with out me doing nothing but just participating in tweets. Wrote to support – but never got a reply about the reason why I got banned.