Infographics: The New Kid on the Block
When it comes to Content Marketing you’d be forgiven for thinking that it just refers to articles and blog posts as you’re right to a certain extent; article writing is a huge part of Content Marketing but that’s just the tip of the iceberg. Oh yes, there’s much more to Content Marketing than meets the eye and as the SEO industry as a whole is developing, content is at the forefront of this change. So what could possibly be changing about Content Marketing? Well my friends, welcome to the wonderful world of Infographics!
Patience Is a Virtue
The enormous and rapidly growing online community as a whole aren’t exactly blessed with the virtue of patience; if something takes too long to load then we’re out of there, if a page doesn’t look quite right then we’re gone and if an article doesn’t get to point and give you the information you need straight away then it’s well and truly blacklisted.
Overall we’re a pretty impatient bunch and that’s where Infographics come in; when you’re searching for information you can’t get much better than finding all the statistics, graphs, diagrams and images about your subject matter in one accessible and engaging image. Even the most click-happy users will find themselves stopping to have a read.
Stand Out From the Ever-Growing Crowd
Of course, it’s no secret that it’s getting harder to grab attention online and when we’re used to seeing pages and pages of black text on a white screen, we’re obviously going to move on until something really grabs us. With online users posting on average 500,000 blog posts a day on WordPress.com, it’s never been more difficult to create content in the form of an article that is engaging and most importantly, share-worthy. All of this means it’s easy to see why Infographics are on the rise; in fact, the use of Infographics is rising by 1% every single day!
Do Infographics Offer Any SEO Value?
It’s all well and good for Infographics to be engaging, interesting and have the potential to go viral but do they have any SEO benefits? All you SEO buffs out there will know that Google can’t read images and will therefore have absolutely no idea what your Infographic is actually about; does that mean that an Infographic won’t have any SEO benefit at all?
Well, in essence an Infographic may not have any significant SEO value and it’s not going to shoot you straight to the top of Google but that’s not the be all and end all; think about what you’re trying to achieve with SEO.
Your likely aim is to attract customers’ attention, increase brand awareness and ultimately, convert this attention into sales of a product or service. A well-structured, well-researched and engaging Infographic is much more likely to be read and shared, receiving a bigger audience than other forms of content; after all, isn’t reaching more people exactly what you’re trying to do?
In an industry that is seemingly growing exponentially and changing faster than anyone can truly keep up with, Infographics seem to be the next big thing and it’s easy to see why. Jumping on the bandwagon isn’t a bad thing when the bandwagon is filled with innovative and exciting new ways to reach an audience through Content Marketing to get your message out there.