Creating Compelling Content- 7 Tips for Sure Fire Success
It’s not easy being a Content Marketer and it’s certainly not easy to produce article after article, guest blog after guest blog, maintaining the high standards expected from a professional writer at all times! However we all somehow manage to achieve it and perhaps that’s down to the formula that I’m about to unleash upon you.
Perhaps it should remain a secret but we are a very giving lot here at Creare so here it goes, 7 top tips
to create consistently compelling content;
Tip One: Be Provocative
Don’t be afraid to stray from conventional wisdom and be a little provocative in your writing. Get your readers thinking as they are far more likely to engage with the post if what you have written challenges the traditional way of thinking.
Tip Two: Create the Eureka Moment
Your content needs to have an edge, and one of the most effective ways of achieving this is to make sure there is a ‘Eureka Moment’ included within the text. Leave the reader dismayed and wondering how on earth they never thought of what you’ve just explained to them.
Tip Three: Be Different
Make sure the topic of your post is completely original and isn’t simply a re-hash of something that has been done before. If you can be fresh in your thinking, the reader will be more inclined to come back and read your writing again.
Tip Four: Make Sure it’s Relevant
When you are writing on behalf of a client to market a product or service, it is important to be creative yet still make sure your content is relevant to what you are trying to achieve and doesn’t go off on a tangent.
Tip Five: Be on Time
This doesn’t mean sticking to deadlines in this instance, although that is of course important, but relates more to making sure what you are writing about is on topic at the time of writing. Attempt to make your content breaking news and something that no-one else is covering at that particular time.
Tip Six: Demonstrate Knowledge
It is vitally important that you know what you are talking about, as the posts where knowledge is clearly demonstrated will undoubtedly do better than those where it isn’t. Be insightful and find an angle that no other writer could analyse as comprehensively as you do.
Tip Seven: Take Them on a Journey
A reader will be
more inclined to stick with your content if they are taken on a journey, discovering new and exciting things along the way. With plenty of information and maybe one or two surprises whilst on the voyage of discovery, journey’s end should see a call to action that the reader simply won’t be able to resist progressing with.
Creating compelling content for SEO purposes is a fine art and one which, by taking on board the seven tips outlined above, you can be a success within and continually develop highly effective Content Marketing strategies for your clients.