Will SEO be affected by Google’s updated privacy policy?
Author:
Nick Rinylo
SEO Videos
Welcome to this weeks SEO video blog, Recently Google integrated it’s privacy policy for all of its products including mail, search, social and youtube.
The reasoning behind the change is to improve the usability and user experience of their core products and will effect PPC, Organic, Social and Video results.
So with ‘James and I’ living and working in the SEO world how will this effect us?
Some key points are:
- Targeted Advertising
- Personalized organic results
- Suggested Videos & Interests
- Suggested Social Media Profiles
The data that is now passed between the Google products identifies your past search history, demographic and Google + profile details to decide which results suit you most.
One important thing to consider moving forward is your keyword choice and target demographic, think objectively to ensure your website suits your audience and the type of serp you want to appear in.
This sounds obvious, but consider the following keyword ‘SEO’, a marketing manager or business owner may understand the term but is looking for company like ‘Creare’ to take on their website.
hypothetically if we consider this is the first time this imaginary user has searched SEO this is what they will see. Essentially a list of businesses selling SEO.
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Where as if we ‘log in’ to My Google account we see a huge difference in the type of results, gone are the companies and instead we have social recommendations with Google +, Videos, Images, Blogs and Research Sites. The only company left in the SERP is Creare as Google knows through Google + I am a contributor to the blog.
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So if i wanted to target people specifically in the SEO industry to our site, we would have to set up our strategy in a different way.
We could look at guest authors from the SEO industry that have authoritative Google + accounts, be set up to deliver resources, industry information or guidelines. All to help encourage other industry experts to +1 your site to improve social signals and to link to you from sites within the industry.
We would recommend that ideally you would integrate all these methods in your SEO campaign anyway, but we believe you would have to increase this investment to target industry users and not joes bloggs the small business owner, especially in the world of SEO.
We are well aware that its a tough topic this week, if you feel that Google’s new privacy policy will be deterimental or beneficial to your campaign, please add any comments to the supporting blog post.
Thank for watching.
