To be in the Content Team, you need to be a whiz with words, a pro at proofreading and a guru of grammar, and we’re looking for people with a passion for writing to join us here at Creare.

Following on from the success of last year, we’ll be expanding even further, and we’re looking for some fresh new faces to work within the Content Team to help provide our clients with a service that is second to none.

So, what does the Content Team do?

Well, we like to think of ourselves as an essential cog within the SEO department, providing good quality content such as blog posts, press releases and much more! Currently, we’re made up of two teams  all working closely together and are looking for the right people to expand the team even further.

We welcome all applications, but the ideal candidate would be an English/Journalism graduate with a real passion and enthusiasm for writing and/or online marketing.

If you think this sounds like you, then please send your CV to jenny@creare.co.uk.

We look forward to hearing from you soon!

The festive period is upon us once again, and what better way to celebrate than to treat our clients to a range of SEO and Internet marketing stocking fillers that can boost their campaign? The team here in the SEO department are beginning to get into the festive spirit, and whilst there is plenty of gossip about what must-haves are making it onto our own Christmas wish lists, let’s take a look at what gifts we can offer our clients at this jolly time of the year.

Like Santa and his elves, the team here at Creare are also preparing for a busy month ahead – and whilst we are continuing to look after our client’s SEO campaigns – wouldn’t it be nice to be able to offer them a little something to help their campaign succeed this Christmas.

There are many ‘stocking fillers’ we can provide for our valued clients; let’s take a look at what we have to offer.

eMarketing

In a bid to increase sales and trade, many businesses focus on trying to attract new customers without considering the potential for attracting further sales from their existing customer base. eMarketing – whereby a periodic email is sent to previous customers – can prove an effective way of reaching a business’s captive market and making them aware of any new services that their business can offer whilst also raising awareness of any promotions such as special offers and deals that may interest them.
As part of this useful service, we can offer our clients bespoke email designs, professional content writing, SPAM testing and even the implementation of video email.

eMarketing is a tried and tested method of increasing online sales and will no doubt be greatly received by clients this Christmas.

Pay Per Click

If your client is in a particularly competitive industry, reaching the top of Google and other search engines is going to be a tough feat to achieve. That’s not to say it isn’t possible, after all our consultants have achieved minor miracles in the past. However, if a client is looking for instant results, you could advise them to invest in Pay Per Click. With the guidance of the team, your client could see their business advertised on the first page of Google on the side bar when industry related searches are made.

Social Media

Social Media is big business and according to the forever reliable Wikipedia, social networking now attributes to 22% of the time spent online in the US. With the likes of Twitter and Facebook enjoying similar levels of popularity on our side of the pond, it is clear to see why your clients should consider investing in one of the social media packages that we can offer.

By using Social Media giants Facebook and Twitter, clients can benefit from effective networking that will encourage consumer interaction and interest. We can offer on-going support and maintenance of their Facebook pages and Twitter accounts – regularly updating and personalising both.

Guest Blogging

Guest Blogging is an excellent way of strengthening your client’s SEO campaign with regularly produced industry-related guest posts that are distributed across the Internet. Whilst they are not directly promotional to your client’s brand, these posts will contain links back to your client’s site – strengthening its authority on search engines whilst driving traffic to their site.  Why not give your client something to write home about this Christmas by introducing them to the forever expanding world of Guest Blogging?

Remember SEO is for life, not just for Christmas – so why not encourage your clients to boost their campaigns with an excellent range of must-have SEO and Internet marketing stocking fillers that they can enjoy not just at this festive time but for the new year ahead?

So I spent a little time today catching up with SEO news from around the globe, the majority of which (you won’t be surprised to learn) was about Google. There were no huge changes in the world of search this weekend; Google + is still invitation only with no capacity for new users, and I found nothing that I felt compelled to cover via an obligatory 3000 word post. However, there were a few odds and ends which I thought deserved a few lines here, for those interested in SEO.

Sticky Search

It seems that the Goog – meisters have been trialling a few more design/functionality changes over the weekend. A number of vigilant searchers have reported the ominous presence of a sticky search bar (which stays visible at the top of your screen as you scroll down the page), and infinite scrolling in search results pages, although it’s clear that these features were tested only by a privileged few. So what does it all mean Basil?

Well, I don’t think the sticky search bar will make much difference to SEO, and indeed to how people search. It will make searching quicker, as users won’t have to scroll to the top or bottom of the page to change their search query, but with Google instant already widely accepted by the web proletariat, most users will probably already use the correct search terms first time. I for one rarely have to refine my search – one term is usually enough to bring up something useful.

At the very most, I think a stick search bar will perhaps reinforce the need for an effective longtail campaign, as it may lead to some surfers flicking from one term to another in rapid succession.

Infinite Scrolling

The most important change seems to have been the infinite scrolling. From what I’ve read, this functions similarly to how Facebook does, in that when the user scrolls to the bottom of the page, further results are loaded. (Although let’s hope it’s a little faster than Facebook’s version!) This would completely eliminate the need for users to click to access pages 2, 3 and so on which in turn would have implications for search.

It’s logical to anticipate that if users don’t have to click, and can access subsequent listings more easily, they are doing to do so more often. Infinite scrolling would arguably give enhanced traffic to listings lower down in the SERPs (or should I say SERP!) thus spreading traffic more evenly between closely matched competitors.

If remains to be seen whether or not this change would be significant, or negligible, and we may never know if Google decide not to roll out infinite scrolling officially. Needless to say, it’s something worth keeping your eye on if you have an interested in SEO.

Watch This Space

With all of the furore surrounding Google Plus (I know, I’m a guilty contributor), you’ll be surprised to hear that Microsoft have the dubious honour of making it into the social media news too. An eagle eyed webmaster over at Fusible discovered a suspicious domain name (socl.com) which belonged to Microsoft and which, when visited, was revealed to be some sort of beta social media experience called Tulalip. The page was soon taken down, and the domain now hosts a simple tongue in cheek apology from Microsoft, but the damage has been done.

What is Tulalip? Was it Microsoft’s answer to Google Plus? Will it have an effect on Bing search results? Is it even something that’s going to be released? Ultimately, we don’t have any answers to these questions as yet, but what we can assume is that Microsoft are unlikely to plough money into something which isn’t intended to have even limited commercial application at some stage of its existence.

What Do you Love?

Finally, this is something which, in total contradiction to the statement above, is pretty useless in terms of improving search, at least for everyone other than Google.

The search giant official released What Do You Love? recently, which if nothing else is an ingenious marketing tool. Punch something that interests you into the search bar and you’re greeted with a plethora of ideas relating to that subject, all of them pertaining of course to Google products and tools.

What a nice way to sell to people!

So that’s all from me this week, if you’ve come across any other SEO news tidbits in your travels, please do enlighten us via the comments below.

Here at Creare we’ve been lucky enough to develop into one of the biggest and most successful Web Design and SEO companies in the UK today, and now we have another chance to give something back to the industry. Starting with an event at the London Hilton on the 10 September, the team here at Creare are speaking at a number of free conferences around the country.

Aimed at small businesses looking to unlock the vast potential of well optimised and professionally designed company websites, these events have been organised by the Forum of Private Businesses (FPB) and are open to members and non – members alike.

Creare Communications MD Mike McKinlay will be the keynote speaker at each event, bringing with him a wealth of experience in search engine optimisation and web design. The FPB is a well established not for profit business support organisation which hopes that, with our help, these breakfast sessions will teach businesses how a well managed SEO campaign can bring new custom and opportunity their way.

It’s not all business either; those in attendance can expect a light breakfast and refreshments throughout free of charge, giving them a chance to ask any questions and forge relationships with useful business contacts both locally and nationwide.

Conferences run from 8am – 10am (approx). For a full list of events or to book your place please click here or call Sue Jordan on 01565 626010.