There are many factors (white hat – web page content and global HTML tags, natural links) that can significantly help promote organic rankings with a website and there is of course many factors (black hat – spamming, link bombing, duplicate content, cloaking etc etc.) that will hinder your site. With poor optimisation and black hat [...]

A lot of sites can have duplicate content issues and especially CMS (Content Management Systems). I talked about the canonical link element on a previous post, which describes how to let Google know what page holds the original copy within your website. This post on how to build a search engine optimisation friendly .htaccess file [...]

The Google algorithm is something that everyone who is involved with SEO needs to have at least an acknowledgement of. PageRank is an algorithm used by Google that gives a weighting to all the parts of a hyperlinked document. Google describes PageRank as:- “PageRank relies on the uniquely democratic nature of the web by using [...]

It is important if you plan to implement, or already have a Search Engine Optimisation campaign that you understand how the search engines work. I’m not telling you to hire a mathematician to try and figure out algorithms – that’d be a bit of a waste of time as the algorithms change so frequently. But [...]

Most SEO have probably come across this page generated by Google to advise webmaster on what to look out for in an SEO: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 I was thinking for someone new to SEO that they probably wouldn’t easily dissect all the information, so i thought i would do it for you…. Firstly we will look at [...]