If you work in the SEO industry, no doubt you have heard the phrase ‘We have a special relationship with Google‘. This is massively frustrating from an organic optimisation company point of view, basically companies are essentially using Google Adwords and misinforming customers about services they offer, often trying to take clients away from honest [...]

With all this talk of the recession its a wonder that we haven’t all just sat back and let our companies go under and we would all have an perfectly resonable excuse; It was the recession!!. I was reading an excellent article regarding this very subject: http://outspokenmedia.com/online-marketing/you-just-suck/ and it got me thinking, We haven’t been [...]

A well structured web site is integral to any search engine optimisation campaign. This won’t give you guaranteed success, but will certainly help to overcome any technical problems as they arise. As the search engine algorithms constantly evolve more and more web site owners are losing their spots in the rankings as their competition becomes [...]

The efficiency of conversions is measured by the amount of visitors to a particular website that leave the site having purchased a product, enquired about a service or simple having changed their perception to your brand. This may just be about providing a user with useful information. Whats the average rate? Around 10% of new [...]

We all know that Social Media Optimisation (SMO) plays a big part in the online marketing of your website, this type of marketing focuses on generating traffic through participation in social media sites. The sites vary from industry specific sites to sites designed to promote and brand yourself. There are a whole list of social [...]