I often wonder at the marketing skills of technical optimisers and do we (the optimisers) get caught up too heavily the listing and not look at a customers site objectively enough? Within the Creare SEO department we implement all sorts of techniques to ensure all aspects are addressed and i believe that some people are [...]

If you are in the SEO industry you have probably heard of a 301 redirect.  I thought I would explain what this is and what problem it solves. You have just redesigned your website (or some of the pages within your website) and the pages of the original website have a good search engine ranking that [...]

Some of our customers informed us that they have been contacted by a pay per click company who use a trick to try to get their business.  I am pleased to say that none of our customers have left to join them but it is still worth advising of the scan. First of all the [...]

Black hat SEO is essentially when optimisation is performed with the intention of cheating the search engines. Examples of Black Hat SEO include: Invisible Text: An example of this would be white text or a white background in the hope of falsely increasing the density of your keywords. Doorway Pages: This is a fake page [...]

We are often contacted by potential customers with questions about domain names and how they should be set up, so we thought we would just clarify how domain names and SEO should work together. 1) Multiple domain names and multiple sites? It might seem a natural thought.  Why don’t I have lots of sites?  These sites [...]