I am glad to say that my director has a good understanding of SEO and the time scales which surround the process, can you imagine if your boss was constantly on your back about the results day by day.

So why is SEO soooo time consuming?

Well there are various reasons why algorithums reward patience, let me explain various points about the process.

• Search engines need to find your site
• Search engines need to crawl and index your site
• Search engines also need to index your friends / link partners sites
• The search engine also may wait to give you the value of a link, as in recent times spammy links were often short term
• Attracting links can take time until you have quality contact

So how long must i wait for my search engine optimisation campaign to be running at full capacity? Anything from 2 months onwards for national phrases. Have you the patiences?