In the natural or organic search engine optimisation listing within Google, you sometimes see Google displaying several links to pages within a site underneath the main link. It is difficult publish this in a listing within the search engine, as google has an automated algorithum which controls the functionality. Usually it is aimed towards the [...]

The algorithim that Google uses to position sites for keyphrases has changed (as it always is). The most recent change is to devalue a link from a website that is a paid link. We at First Search SEO keep abreast of all changes to the Google Algorithm and can rest assured we have taken the [...]

Many people often wonder why all credible Search Engine Optimisation companies charge on going fees, I mean what else is there to do once the sites position has been achieved for its keyphrases? The answer of course is that it takes a lot of effort to get a site listed for a competitive key phrase and [...]

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a [...]

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to “crawl” that page, extract links to other pages from [...]